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Meta AdsSocial Media MarketingGraphic DesignContent MarketingHair and SkinDelhi
Generating 1,535 Patient Conversations for Rohini Campaigns via Meta Ads
A collaboration with VHCA Hair and Skin Clinic Delhi to transform patient acquisition.
Summary: Rohini clinic campaigns generated 1,535 patient conversations through Meta Ads at ₹27.09 each, reaching 394K accounts with 989K impressions.
1,535
Messaging conversations started
₹27.09
Cost per conversation
988,959
Impressions
394,089
Reach
₹41,577.86
Total ad spend
The Challenge
The Rohini campaigns were structured to generate direct patient conversations through Meta Engagement campaigns.
Our Solution
Multiple campaigns were deployed around different engagement initiatives, with performance evaluated through messaging conversations, cost per conversation, reach, impressions and spend.
The Results
The campaigns generated 1,535 messaging conversations from ₹41,577.86 in total spend, producing an average ₹27.09 cost per conversation. They generated 988,959 impressions and reached 394,089 accounts. The strongest visible campaign, New Engagement Campaign-SR, generated 843 conversations at ₹23.22 per conversation, with 467,311 impressions and 176,565 reach.