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Meta AdsSocial Media MarketingGraphic DesignContent MarketingHair and SkinHissar
Generating 1,209 Patient Conversations for VHCA Hissar via Meta Ads
A collaboration with VHCA Hair and Skin Clinic to transform patient acquisition.
Summary: Hissar generated 1,209 messaging conversations through Meta Ads at ₹38.77 per conversation, delivering 2.35M impressions and 860K reach.
1,209
Messaging conversations started
₹38.77
Cost per conversation
2.35M
Impressions
860,979
Reach
₹46,876.76
Total ad spend
The Challenge
The campaign structure was focused on generating direct messaging conversations through Meta's Engagement objective.
Our Solution
Multiple HSSR engagement campaigns were run and measured on messaging conversations, cost per result, impressions, reach and spend.
The Results
The supplied Ads Manager report shows 1,209 messaging conversations, ₹46,876.76 in total spend and an average ₹38.77 cost per conversation. The campaigns generated 2,349,393 impressions and reached 860,979 accounts. Among the visible campaigns, HSSR Engagement Campaign04 generated 294 conversations at ₹43.95 each, while HSSR Engagement Campaign offer generated 49 conversations at ₹25.49 each.